Services / Marketing Automation
Marketing Automation
“Someone sends every campaign and follow-up by hand.”
The repetitive parts of your marketing, automated around the way you already work.
The problem
Repetitive marketing tasks, such as sending campaigns and follow-ups, are done by hand each time, and they wait whenever the person who does them is busy.
The solution
We automate those tasks around your existing marketing workflow, so they run without someone doing them each time. Which tasks and which channels is agreed during consulting.
The outcome
The repetitive marketing tasks run on their own, and your team spends less time on them.
How we measure it
During consulting we count the hours spent on repetitive marketing tasks, how many are done by hand, and the time from a trigger, such as a sign-up, to the message going out. The same measures after implementation show what changed.
Where we have done this
The outreach emails for our own product, Orkestriq, run as an automated sequence, and Orkestriq sends event communications to participants automatically.
How long it takes
Set in the Define stage, once the tasks and channels are known.
Questions
Before you ask
Which marketing tasks can be automated?
The repetitive ones your team does by hand each time. Which tasks, and on which channels, is agreed during consulting.
Do we have to change our marketing tools?
No. We work with what you have. Replacing a system that works is expensive and rarely the actual problem.
How do we know it worked?
During consulting we measure the hours spent on the repetitive tasks and how many are done by hand. We measure the same things after implementation.
Other services
Talk to us.
Bring the workflow. A first conversation costs nothing, and you get a straight answer about whether marketing automation is the right fit.